Unwrapit
Unwrapit: up to 278 tonnes CO2e avoided, proven
278 t
CO2e avoided vs traditional gifting — proven with data
The challenge
Unwrapit claimed its digital-first gifting beat physical gifts on footprint, but needed credible data behind the claim — for customers and for B Corp requirements — without consultant fees.
What we did
Carbonhound benchmarked ten gift categories against six traditional alternatives, with emissions tracked campaign-by-campaign and customer-by-customer.
The outcome
Unwrapit can show 108–278 tonnes of CO2e avoided since inception versus traditional gifting, generates sustainability reports for marketing, and has offset its own operational footprint.
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