Unwrapit: up to 278 tonnes CO2e avoided, proven

The Challenge

Unwrapit claimed its digital-first gifting beat physical gifts on footprint, but needed credible data behind the claim — for customers and for B Corp requirements — without consultant fees.

The Solution

Carbonhound benchmarked ten gift categories against six traditional alternatives, with emissions tracked campaign-by-campaign and customer-by-customer.

The Outcome

278 t — CO2e avoided vs traditional gifting — proven with data

Unwrapit can show 108–278 tonnes of CO2e avoided since inception versus traditional gifting, generates sustainability reports for marketing, and has offset its own operational footprint.

“We now have the data to prove we represent a more sustainable approach to corporate and event gifting.”

— Peter Dietz, Co-Founder, Unwrapit